Every Summer Is An Adventure
Strategy, Art Direction, Design, Copywriting, Video Editing
How do you market an in-person camps program in the midst of a global pandemic? Despite small, distanced class sizes, the strictest safety standards, and lessons learned from the previous summer, it would still be a hard sell for [understandably] concerned parents.
I approached the problem by tapping into just how exhausted parents were by spring 2021, and repositioned camps not just as a much-needed enrichment opportunity, but an exciting journey.
Key Art
Camp Brochure
Photos
Video
Virtual Camps
Virtual camps were a key part of our summer camp offerings for 2021, in order to provide options for more cautious parents. We created distinct art that complemented the general camps advertising and built off of the 2020 Camps ad campaign.
