The Science of Speed
Strategy, Art Direction, Design, Copywriting, Video Editing, Motion Graphics, Website Design
From Fall 2021 to Spring 2022, Pacific Science Center hosted the World Premiere of HOCKEY: Faster Than Ever, a touring exhibition about the science of hockey. It would also be the first time PacSci opened its doors to the public since the beginning of the COVID-19 pandemic.
I created a new ad campaign to attract audiences outside the usual PacSci crowd—sports fans, teens, and adults without children—while still keeping the institution’s curiosity-focused brand in mind.
Key Art
With minimal assets provided by the exhibit production staff, I drafted a creative strategy that aimed to ditch PacSci’s “only for kids” image, all while focusing on inclusivity and keeping in mind the existing PacSci brand.
Broadcast and Video
Broadcast ads played on local KING-5 and KONG television stations during pre-season games. This ad also played on digital video placements on the local ferries, SEA-TAC airport, and YouTube.
