Laserfiche Has Your Back
Branding, Strategy, Art Direction, Design, Copywriting
Laserfiche is a leading software company specializing in digital content management and services. I worked with them from 2015–2017, and toward the end of my tenure there, proposed this rebrand.
I advised that Laserfiche differentiate themselves from their elitist technology competitors, and instead position themselves as warm, approachable, and confident. The “Laserfiche Has Your Back” campaign further reinforced their image as a trusted friend and business partner.